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| 基于IPA法的民居类世界遗产地游客满意度评价——以福建永定土楼为例 | |
| 引用本文： | 蔡彩云,骆培聪,唐承财,张宪玉.基于IPA法的民居类世界遗产地游客满意度评价——以福建永定土楼为例[J].资源科学,2011,33(7):1374-1381. |
| 作者姓名： | 蔡彩云 骆培聪 唐承财 张宪玉 |
| 作者单位： | 1. 闽江学院旅游系,福州350108 福建师范大学地理科学学院,福州350007 2. 福建师范大学地理科学学院,福州350007 福建师范大学旅游学院,福州350108 3. 中国科学院地理科学与资源研究所,北京,100101 4. 中国科学院地理科学与资源研究所,北京100101 北京联合大学旅游学院,北京100101 |
| 基金项目： | 福建省自然科学基金项目(编号：2009J01209 )；国家社会科学基金重大招标项目(编号：10zd&051)。 |
| 摘 要： | 近年我国民居类世界遗产地旅游获得快速发展。以典型民居类世界遗产地福建永定土楼为例,从游客满意的视角出发,构建土楼游客满意度评价指标体系,采用IPA法与问卷调查法,评价福建永定土楼游客满意度。结果表明：①游客认为影响土楼旅游满意度的各要素与指标均具有较高的重要性,其中以旅游资源特色、旅游交通状况、旅游安全与环境质量最重要;②IPA指数分析表明,要素层与指标层的满意度均低于重要性,其中87.5%的要素层因素的满意度与重要性存在3.15%～35.48%的差距,而93.10%的指标层因素的满意度与重要性存在1.11%～56.38%的差距;依据IPA指数测评标准,对要素层和指标层中的各因素进行评价;③针对IPA指数与象限分析结果,提出各象限的提升策略。研究成果可为福建土楼旅游开发提供科学的理论指导与实践借鉴,有助于民居类世界遗产地的科学保护与旅游可持续发展。 |
| 关 键 词： | 民居类世界遗产地 游客满意度 IPA法 土楼旅游 福建永定 |
| 收稿时间： | 3/5/2011 12:00:00 AM |
An Evaluation of Tourists' Satisfaction Degree of Folk House World Heritages Based on IPA Analysis:A Case Study of Yongding Hakka Earth Building in Fujian Province,China |
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| CAI Caiyun,LUO Peicong,TANG Chengcai and ZHANG Xianyu.An Evaluation of Tourists' Satisfaction Degree of Folk House World Heritages Based on IPA Analysis:A Case Study of Yongding Hakka Earth Building in Fujian Province,China[J].Resources Science,2011,33(7):1374-1381. | |
| Authors: | CAI Caiyun LUO Peicong TANG Chengcai and ZHANG Xianyu |
| Institution: | Department of Tourism, MinJiang University, Fuzhou 350108, China; Institute of Geography Science, Fujian Normal University, Fuzhou 350007, China;Institute of Geography Science, Fujian Normal University, Fuzhou 350007, China; Department of Tourism, Fujian Normal University, Fuzhou 350108, China;Institute of Geographic Sciences and Natural Resources Research, Chinese Academy of Sciences, Beijing 100101, China;Institute of Geographic Sciences and Natural Resources Research, Chinese Academy of Sciences, Beijing 100101, China; Tourism Institute of Beijing Union University, Beijing 100101, China |
| Abstract: | Tourism in folk house world heritages has been rapidly developing in recent years.Hakka Earth Building of Yongding in Fujian Province,a typical folk house category of World Heritage,was investigated in this study.An evaluation index system on tourist satisfaction about Hakka Earth Building was built.The tourists' satisfaction degree of Yongding Hakka Earth Building was evaluated with importance-performance analysis (IPA) and the questionnaire method.Results show that:1) all the factors and indicators affect... |
| Keywords: | Folk house world heritages Tourist satisfaction degree IPA analysis Hakka Earth Building tourism Yongding in Fujian Province |
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