The role of pre-innovation platform activity for diffusion success: Evidence from consumer innovations on a 3D printing platform |
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| Authors: | Jörg Claussen Maria A Halbinger |
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| Institution: | 1. Ludwig-Maximilians-Universität München, Fakultät für Betriebswirtschaft, Institut für Strategie, Technologie und Organisation, Kaulbachstr. 45, 80539 Munich, Germany;2. Copenhagen Business School, Department of Strategic Management and Globalization, Room: KIL/14.A, 2000 Frederiksberg, Denmark;3. Baruch College Narendra P. Loomba Department of Management, Baruch College''s Zicklin School of Business, 55 Lexington Ave. B9-240, New York, NY 10010, USA;1. Academic staff in the area of Vice-president for knowledge and technology transfer, Innovation Hub 13 – fast track to transfer, Brandenburg University of Technology Cottbus - Senftenberg, Erich-Weinert-Str. 1, 03046 Cottbus, Germany;2. Chair economic sociology and sociology of work, Brandenburg University of Technology Cottbus – Senftenberg, Erich-Weiner-Str. 1, 03046 Cottbus, Germany;1. School of Business Administration, South China University of Technology, China;2. Department of Information Systems and Analytics, National University of Singapore, Singapore;1. Erasmus University, Burgemeester Oudlaan 50, 3062 PA Rotterdam, The Netherlands;2. Grenoble Ecole de Management, 12, rue Pierre Sémard, 38000 Grenoble, France;3. LMU Munich, Geschwister-Scholl-Platz 1, 80539 Munich, Germany |
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| Abstract: | Digital platforms are becoming increasingly important for household sector innovators that seek support for the innovation process and that want to make innovations available to large audiences. Innovation development and diffusion is especially challenging for first-time innovators as they cannot build on experiences from prior innovations. We argue that first-time innovators can increase the diffusion success of their innovations by engaging in pre-innovation platform activities. We use the context of the 3D printing platform Thingiverse to show that a consumer's pre-innovation platform activity increases innovation diffusion success and that frequency, quality and relatedness of a consumer's pre-innovation platform activity promotes this effect. We find support that innovation quality, the use of recombinant innovations, and innovation documentation are three mechanisms through which pre-innovation platform activities translate into higher diffusion success of consumers’ first innovation. |
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