| 时间敏感需求下的交货期相关定价策略 |
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| 引用本文： | 杨文胜,徐滟,李莉.时间敏感需求下的交货期相关定价策略[J].预测,2005,24(4):70-73,30. |
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| 作者姓名： | 杨文胜 徐滟 李莉 |
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| 作者单位： | 1. 南京理工大学,经济管理学院,江苏,南京,210094
2. 合肥学院,机械工程系,安徽,合肥,230022 |
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| 摘 要： | 由于生产和物流过程中存在众多随机因素及信息不对称,如何通过交货期相关定价有效地显示其市场响应能力,对于供应链企业竞争来说是极其关键的。本文首先构建了时间敏感需求下的供应链企业交货期相关定价模型,并对模型的最优性进行了分析。通过数值算例,探讨了市场对供应链企业响应能力具有不同的评价概率时,供应链企业的交货期相关定价最优决策策略,进而分析了模型参数对最优决策的影响。分析结论可以为供应链企业竞争中的交货期相关定价决策提供有益的指导。
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| 关 键 词： | 交货期相关定价 交货期 时间敏感需求 决策模型 供应链 |
| 文章编号： | 1003-5192(2005)04-0070-04 |
Modeling Leadtime-contingent Pricing under Time-sensitive Demand |
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| YANG Wen-sheng,XU Yan,LI Li.Modeling Leadtime-contingent Pricing under Time-sensitive Demand[J].Forecasting,2005,24(4):70-73,30. |
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| Authors: | YANG Wen-sheng XU Yan LI Li |
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| Institution: | YANG Wen-sheng~1,XU Yan~2,LI Li~1 |
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| Abstract: | As information asymmetry and many random factors exist in the process of production and delivery in supply chain, it is important for supply chain how to signal responding capacity through leadtime-contingent pricing policy. At first, this paper builds a model of quality-contingent pricing under price-sensitive demand and analyzes the existence of the optimal solution. Through numerical example, the paper studies the optimal price strategies that supply chain can use when market have different estimated probabilities of responding capacity, and then discusses the impact of parameters in the model on optimal decision. These results are helpful to the decision-making of leadtime-contingent pricing for supply chain in competition. |
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| Keywords: | leadtime-contingent pricing leadtime time-sensitive demand decision model supply chain |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
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