| 论黄石矿冶文化与城市品牌的塑造 |
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| 引用本文： | 王载册.论黄石矿冶文化与城市品牌的塑造[J].黄石理工学院学报(人文社科版),2009,26(4):1-3. |
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| 作者姓名： | 王载册 |
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| 作者单位： | 黄石理工学院,人文社科部,湖北,黄石,435003 |
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| 摘 要： | 城市文化资源对一个城市的品牌塑造具有十分重要的作用。黄石作为“矿冶之都”，历史文化积淀非常丰厚，充分保护和利用“矿冶文化”资源，将文化资源转化为文化资本，做大做强文化产业，进而使之成为城市品牌，这样可以大大提高其城市核心竞争力。
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| 关 键 词： | 黄石 矿冶文化 品牌塑造 核心竞争力 |
On Mining and Smelting Culture and the Shape of Brand of Huangshi City |
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| WANG Zaice.On Mining and Smelting Culture and the Shape of Brand of Huangshi City[J].Journal of Huangshi Institute of Technology:Humanities and Social Sciences,2009,26(4):1-3. |
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| Authors: | WANG Zaice |
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| Institution: | Department of Humanities;Institute of Technology Huangshi;Hubei Huangshi 435003 |
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| Abstract: | Cultural resources play an important role to shape the brand of a city.As a mining and smelting capital,Huangshi City boasts a very rich historical and cultural heritage.The mining and smelting resources should be protected and utilized,the cultural resources converted into cultural capital,the cultural industry strengthened so as to make the mining and smelting culture a brand of Huangshi city.In this way,Huangshi city's core competitiveness can be greatly improved. |
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| Keywords: | Huangshi city mining and smelting culture shape of brand core competitiveness |
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