| 零售企业竞争优势形成机理的研究 |
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| 引用本文： | 李飞,汪旭晖.零售企业竞争优势形成机理的研究[J].中国软科学,2006(6):129-137. |
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| 作者姓名： | 李飞 汪旭晖 |
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| 作者单位： | 1. 清华大学经济管理学院,北京,100084
2. 清华大学经济管理学院,北京,100084;东北财经大学工商管理学院,辽宁,大连,116025 |
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| 基金项目： | 国家高技术研究发展计划(863计划);清华大学校科研和教改项目 |
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| 摘 要： | 零售企业竞争优势来源于零售业务流程,零售业务流程特征来源于企业资源,在此基础上建立了一个零售企业竞争优势形成机理的研究模型,并应用这个模型对沃尔玛零售公司的竞争优势进行了案例研究,最后得出结论：沃尔玛竞争优势为天天低价,导致天天低价形成的是一个“低成本采购——低成本配送——低价格销售——低成本采购”的业务流程,这个流程的保障是包括“两系统两关系”的企业资源：物流系统和信息系统;与顾客的亲人关系和与员工的伙伴关系。
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| 关 键 词： | 零售营销 竞争优势 竞争能力 沃尔玛 |
| 文章编号： | 1002-9753(2006)06-0129-09 |
| 收稿时间： | 2006-02-11 |
| 修稿时间： | 2006-06-10 |
Study on the Forming Mechanism of Retailers' Competitive Advantage |
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| LI Fei,WANG Xu-hui.Study on the Forming Mechanism of Retailers' Competitive Advantage[J].China Soft Science,2006(6):129-137. |
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| Authors: | LI Fei WANG Xu-hui |
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| Institution: | 1. School of Economics And Management, Tsinghua University, Beijing 100084, China; 2. School of Business Administration ; Dongbei University of Finance and Economics, Dalian 116025, China |
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| Abstract: | In this paper,the authors deem that the retailer's competitive advantage derives from retail business process,while the characteristics of business process come from the retailer's resources.On the basis of that,we build up a research model of the forming mechanism of retailer's competitive advantage,and do a case study on Wal-Mart according to this model.The competitive advantage of Wal-Mart is that "Everyday is low Price",which comes from business process of "low cost purchasing-low cost delivering-low price selling-low cost purchasing".The guarantee of Wal-Mart's business process lies in the enterprise's resources that include logistics system and information system, as well as the family relationship with the customers and the partner fellowship with the employee. |
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| Keywords: | retail marketing competitive advantage competitive competency Wal - Mart |
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