Developing Social Media to Engage and Connect at the University of Liverpool Library |
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| Authors: | Zelda Chatten Sarah Roughley |
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| Institution: | 1. Library, University of Liverpool, Liverpool, United Kingdomzchatten@liverpool.ac.uk;3. Library, University of Liverpool, Liverpool, United Kingdom |
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| Abstract: | ABSTRACTThis case study presents the Liverpool experience of using social media as an academic library to enhance audience engagement and create a community of users. It looks at the development of social media in the library, focusing on the concerted effort to grow followers and develop a meaningful use of these tools. It considers the value of taking a team approach, ensuring a diversity and breadth of output. Using social media effectively enables libraries to connect with users in a space they already occupy and bring added value to existing activities. A strong, well maintained social media presence enhances a library's national and international profile and ensures good on campus relationships with main stakeholders. This case study demonstrates the relevance of social media as a communication channel and the importance of selecting the correct platform depending on audience or aims. A literature review and recommendations based on experience are included. |
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| Keywords: | social media academic libraries Twitter Facebook engagement |
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