| 乡村旅游的市场特征及其开发对策研究 |
| |
| 引用本文： | 秦晓楠.乡村旅游的市场特征及其开发对策研究[J].山东商业职业技术学院学报,2010,10(4):19-22. |
| |
| 作者姓名： | 秦晓楠 |
| |
| 作者单位： | 山东大学管理学院,山东,济南,250100 |
| |
| 摘 要： | 随着乡村旅游的兴起，乡村旅游市场竞争加剧。市场特征的分析成为确定乡村旅游细分市场、优化营销组合策略的基础。本文从客源构成、产品状况、销售渠道、成长机会等四个方面对当前的乡村旅游市场特征进行了系统性分析，并对乡村旅游市场的深度开发提出了相关对策建议。
|
| 关 键 词： | 乡村旅游 市场特征 客源市场 销售渠道 市场机会 |
Study on Rural Tourism Market Characteristics and Development Countermeasures |
| |
| QIN Xiao-nan.Study on Rural Tourism Market Characteristics and Development Countermeasures[J].Journal of Shandong Institute of Commerce and Technology,2010,10(4):19-22. |
| |
| Authors: | QIN Xiao-nan |
| |
| Institution: | QIN Xiao - nan ( Management School of Shandang University, Jinan 250100, China ) |
| |
| Abstract: | With the rise of rural tourism, rural tourism market competition has been intensified. The re search of market characteristics is the basement for determining market segments and optimizing the marketing mix strategy. This paper analyzes the present characteristics of rural tourism market from the following four aspects： tourist source market, tourism product status, sales channels, market opportunities, and it also give some suggestion for further development of the rural market. |
| |
| Keywords: | rural tourism market characteristics tourist source market sales channels market opportunities |
| 本文献已被 维普 万方数据 等数据库收录！ |
|
