| 技术类科技期刊品牌建设 |
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| 引用本文： | 郗向丽,黄丽娟.技术类科技期刊品牌建设[J].出版科学,2009,17(6):71-73,13. |
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| 作者姓名： | 郗向丽 黄丽娟 |
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| 作者单位： | 化学工业出版社《化工进展》编辑部,北京,100011 |
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| 摘 要： | 通过对中国科协科技期刊2008年品牌盈利模式的简介，指出经营对科技期刊品牌建设的作用，结合《化工进展》的办刊实践，分析不同经营途径对技术类科技期刊品牌建设的促进作用。
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| 关 键 词： | 经营 技术类科技期刊 品牌建设 |
Management for Brand Creating of Sci-Tec Periodical |
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| Authors: | Xi Xiangli Huang Lijuan |
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| Abstract: | This paper introduces the brand profit methods of science and technology periodicals that belong to the China Association for Science and Technology,and points out the effect of management for brand founding. With the facts of Chemical Industry and Engineering editorial department,the different management methods and their merits to founding brand of science and technology periodical are analyzed. |
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| Keywords: | Periodical management Technical periodical Brand creating |
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