| 我国图书馆品牌建设研究综述 |
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| 引用本文： | 邓爱东.我国图书馆品牌建设研究综述[J].图书馆工作与研究,2011(9). |
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| 作者姓名： | 邓爱东 |
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| 作者单位： | 广东湛江师范学院图书馆; |
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| 摘 要： | 本文通过大量的文献调查分析,对图书馆品牌概念、特征、功能、效应、策略等方面的研究成果作系统性的综述,并揭示其未来研究的重点与方向。
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| 关 键 词： | 图书馆 品牌 综述 |
Review of the Research of the Library Brand Building in China |
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| Deng Aidong.Review of the Research of the Library Brand Building in China[J].Library Work and Study,2011(9). |
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| Authors: | Deng Aidong |
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| Institution: | Deng Aidong |
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| Abstract: | Through the literature survey,this paper does a systematic review of the research of library brand building from aspects of the concept,characteristics,function,effect,strategy,and reveals the research focus and direction of library brand building. |
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| Keywords: | Library Brand Review |
| 本文献已被 CNKI 等数据库收录！ |
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