| 基于职业导向的市场营销学课程教学改革 |
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| 引用本文： | 张雪琴,魏颖.基于职业导向的市场营销学课程教学改革[J].淮南职业技术学院学报,2013(5):77-81. |
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| 作者姓名： | 张雪琴 魏颖 |
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| 作者单位： | 泰州学院,江苏泰州225300 |
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| 基金项目： | 泰州学院教学改革研究课题 |
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| 摘 要： | 随着社会的发展，用人单位对大学生就业能力的需求越来越高，提高大学生的职业核心能力显得尤其重要；结合本校市场营销学课程教学的现状和存在的问题，提出了以培养大学生职业核心能力为目标，基于职业核心能力培养的市场营销学课程教学改革。
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| 关 键 词： | 职业核心能力 培养 市场营销学 教学改革 |
Teaching Reform of Marketing Course Based on Vocation Oriented |
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| ZHANG Xue--qin,WEI Ying.Teaching Reform of Marketing Course Based on Vocation Oriented[J].Journal of Huainan Vocational & Technical College,2013(5):77-81. |
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| Authors: | ZHANG Xue--qin WEI Ying |
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| Institution: | (Taizhou College, Taizhou Jiangshu 225300) |
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| Abstract: | With the development of our society, employing units＂ demand for college students＂ employ ment abilities is growing rapidly. To improve college students＂ professional core competencies appears es pecially important. Combined with the current situation and existing problems in Taizhou College, this pa per introduces teaching reform of Marketing course based on professional core competencies development, with the final aim at cultivation of college students＂ professional core competencies. |
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| Keywords: | professional core competencies cultivation~ marketing teaching reform |
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