| 从产品整体概念谈销售服务 |
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| 引用本文： | 吴颢.从产品整体概念谈销售服务[J].安徽职业技术学院学报,2004,3(2):42-44. |
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| 作者姓名： | 吴颢 |
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| 作者单位： | 安徽职业技术学院,安徽,合肥,230051 |
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| 摘 要： | 随着市场经济的发展 ,现代市场营销观念的确立 ,企业对产品的认识也应该由传统的有形实体扩大到无形服务 ,而销售服务作为无形服务的重要内容 ,日益受到现代企业的重视
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| 关 键 词： | 产品整体概念 核心产品 形式产品 延伸产品 产品销售服务 |
| 文章编号： | 1671-7279(2004)02-0042-03 |
| 修稿时间： | 2004年2月10日 |
About Marketing Service According to the Global Concept of the Product |
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| WU Hao.About Marketing Service According to the Global Concept of the Product[J].Journal of Anhui Vocationcal Technical College,2004,3(2):42-44. |
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| Authors: | WU Hao |
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| Abstract: | With the development of market economy and the establishment of the modern marketing idea, the enterprises' understanding about products should be expanded from the traditional tangible entity to the intangible service, and sales service, as the important content of the intangible service, has been paid more attention to by modern enterprises. |
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| Keywords: | global concept of the product core product formal product extended product marketing service of the product |
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