| 培养应用创新型营销人才的必由之路 |
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| 引用本文： | 徐宁.培养应用创新型营销人才的必由之路[J].成都教育学院学报,2010,24(10):109-111,117. |
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| 作者姓名： | 徐宁 |
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| 作者单位： | 广东惠州学院,广东惠州,516007 |
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| 基金项目： | 广东惠州学院2009年度教学研究与教学改革立项项目"基于创新型营销人才培养的课程实践教学改革研究" |
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| 摘 要： | 为培养应用创新型高素质营销人才,设计＂社会实践、模拟实践和感受实践三维一体＂课程内实践教学体系,将合作学习的原理与技巧植入到教学方法改革之中,创新＂团队式三段九步＂教学法,使教学在时间上延长、空间上延伸、内容上扩充。学生通过课前主动准备、课中主动学习、课后主动评价确立主体学习地位,实现实践教学与理论教学共同优化、各实践教学环节共同优化的目标。
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| 关 键 词： | 营销 课程 人才培养 实践教学 |
The Ways of Cultivation for Innovative Marketing Talents |
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| XU Ning.The Ways of Cultivation for Innovative Marketing Talents[J].Journal of Chendu College of Education,2010,24(10):109-111,117. |
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| Authors: | XU Ning |
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| Institution: | XU Ning(Department of Economics And Management, Huizhou University, Huizhou, Guangdong, 516007, China) |
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| Abstract: | This paper aims at training the innovative marketing talents with high-quality, the design of ＂social practice, simulation practice,and feelings of the practice＂ teaching system,the principles of cooperative learning and skills were implanted into the reform of teaching methods.The teaching method ＂team-type three paragraphs,nine-step＂ would be innovated, for extending the teaching at the time and space and content.Student can establish their principal position through pre-class preparation,in-class active learning,out-class initiative for achieving the optimization goal of the common practical teaching links. |
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| Keywords: | marketing courses talents＇ training practical teaching |
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