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| 英汉商标鉴赏及其翻译 | |
| 摘 要： | 商标是市场经济的产物，英汉商标是商品国际化的结果，英汉商标鉴赏通过翻译（两种语言的转换）得以实现。英汉商标转换过程中应注意体现商标简洁、形象、新奇的特点，以及音译与音意结合。 |
| 关 键 词： | 英汉商标 鉴赏 翻译 简洁 形象 音意结合 |
How to Appreciate and Translate E/C Trade Mark |
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| Abstract: | Trademark is the product of the Market Economy, E & C trademrk is the outcome of the Internationalizedcommodity. The appreciation of the E & C tradmarks can be done through Translation (transformation of E & C languages).This paper discusses the problems of terseness, vividness, transliteration, paraphrase and their combination, etc. whiletranslating the trademark. |
| Keywords: | E&C Trademarks appreciation lerseness vividness transliteration translation |