| 创业教育视角下高校市场营销专业课程建设探索 |
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| 引用本文： | 王玉霞.创业教育视角下高校市场营销专业课程建设探索[J].四川教育学院学报,2009,25(7):15-17. |
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| 作者姓名： | 王玉霞 |
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| 作者单位： | 辽宁对外经贸学院管理系,辽宁大连,116052 |
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| 摘 要： | 创业教育是高校市场营销专业人才培养的重要内容，创业教育课程是以培养学生创业精神和创业能力为目的的课程。文章从实施创业教育课程的必要性入手，分析当前高校市场营销专业课程体系存在的问题，并提出相应的对策与建议。
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| 关 键 词： | 创业教育 创业教育课程 问题 方案 |
Exploration on the Marketing Specialty Curriculum Construction in University under the Angle of Undertaking Education |
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| WANG Yu-xia.Exploration on the Marketing Specialty Curriculum Construction in University under the Angle of Undertaking Education[J].Journal of Sichuan College of Education,2009,25(7):15-17. |
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| Authors: | WANG Yu-xia |
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| Institution: | WANG Yu-xia (Department of Management, Liaoning University of International Business ＆ Economics, Dalian Liaoning 116052, China) |
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| Abstract: | Undertaking Education is an important content of marketing specialty in university, and undertaking education curriculum is based on students＇entrepreneurial spirit and entrepreneurial capacity. The article analyzes the current problems of marketing specialty curriculum system in universities, and proposes the corresponding countermeasures and suggestions from the necessity of implementing un dertaking education. |
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| Keywords: | undertaking education undertaking education curriculum problems solutions |
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