| 搜索引擎的发展及盈利模式研究 |
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| 引用本文： | 焦玉英,金世发.搜索引擎的发展及盈利模式研究[J].情报理论与实践,2006,29(5):594-597. |
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| 作者姓名： | 焦玉英 金世发 |
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| 作者单位： | 武汉大学信息管理学院,湖北,430072 |
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| 摘 要： | 整个搜索引擎市场的发展非常迅速。随着Google和Baidu等公司的上市，更是掀起了一股强劲的搜索热潮。但是搜索引擎的盈利模式不同于一般的网络公司。本文分析了搜索引擎的发展过程以及其现有的各种盈利模式，还对搜索引擎市场的未来发展趋势作了分析和预测。
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| 关 键 词： | 搜索引擎 市场营销 发展趋势 |
| 收稿时间： | 2006-05-08 |
| 修稿时间： | 2006年5月8日 |
Research on Development Process of Search Engines and Their Profiting Models |
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| Jiao Yuying.Research on Development Process of Search Engines and Their Profiting Models[J].Information Studies:Theory & Application,2006,29(5):594-597. |
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| Authors: | Jiao Yuying |
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| Abstract: | The search engine market is developing very rapidly. With the list of Google, Baidu and some other corporations onto the market, there is a strong upsurge of search engines. However, the profiting model of search engines is different from general network corporations. This paper analyzes the development process of search engines and their existing profiting models. It also makes an analysis and prediction of the development trend of search engine market. |
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| Keywords: | search engine marketing development trend |
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