| 网上商城运营的系统动力学模型与仿真:以zShop为例 |
| |
| 引用本文： | 傅荣,吴莎.网上商城运营的系统动力学模型与仿真:以zShop为例[J].软科学,2009,23(9):135-139. |
| |
| 作者姓名： | 傅荣 吴莎 |
| |
| 作者单位： | 湖南大学工商管理学院,长沙,410082 |
| |
| 摘 要： | 通过分析目前网上商城的发展状况,从网络的视角进一步分析网上商城这种商务模式的网络特性。以亚马逊zShops为例,借助系统动力学工具仿真和分析网上商城运营。通过分析发现,网上商城的运营受到各种因素和因素之间的复杂影响,包括目标客户、提供价值、定价等,因此要从系统的角度重点把握影响其整体运营的关键因素,以保证网上商城持续运营。
|
| 关 键 词： | 网上商城 网络 系统动力学 |
System Dynamics Model and Simulation of E-Mall Operation: A Case Study of zShop |
| |
| FU Rong,WU Sha.System Dynamics Model and Simulation of E-Mall Operation: A Case Study of zShop[J].Soft Science,2009,23(9):135-139. |
| |
| Authors: | FU Rong WU Sha |
| |
| Abstract: | This paper analyzes the development and network characteristics of electronic mall models from the network perspective. Taking zShops of Amazon as a case study, it analyzes e-mall operation by system dynamics simulation tools. Result shows that there are some complexity factors, including target customers, providing value, pricing, etc., which play an important roles in e-mall operation. Therefore, it must apply systematic and comprehensive consideration to hold the critical factors for continuate operation of the e-mall business model. |
| |
| Keywords: | electronic mall network system dynamic |
| 本文献已被 维普 万方数据 等数据库收录！ |
|
