| 欧美体育城市的评价指标体系探讨 |
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| 引用本文： | 陈林华,薛南,王跃.欧美体育城市的评价指标体系探讨[J].体育与科学,2011,32(2):18-22,37. |
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| 作者姓名： | 陈林华 薛南 王跃 |
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| 作者单位： | 华东理工大学,体育经济理论研究所,上海,200237 |
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| 摘 要： | 利用文献检索法和案例分析法,对欧美体育城市评价指标体系进行了详尽的研究和分析,在四大国际体育城市案例分析的基础上,提出了欧美评价体系的特征和异同点,并藉此分析了评价体系对我国体育城市创建的启示,结合城市营销理论提出了我国城市体育行销的五点建议。
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| 关 键 词： | 体育城市 城市营销 评价体系 |
The Study on the Indicator System for Evaluating Sports Cities in the Occident |
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| CHEN Linhua,XUE Nan,WANG Yue.The Study on the Indicator System for Evaluating Sports Cities in the Occident[J].Sports & Science,2011,32(2):18-22,37. |
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| Authors: | CHEN Linhua XUE Nan WANG Yue |
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| Institution: | CHEN Linhua1,XUE Nan1,WANG Yue1 |
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| Abstract: | By using the method of literature research and case analysis,this paper tries to research and analysis details on the indicator system for evaluating sports cities in the occident.Based on the cases about 4 major international sports cities,the result shows the characteristics,similaries and differences about this system.Meanwhile,it analyzes the effect about how to build national sports cities taken by the evaluation system.Combined with theory of city marketing,five advices were brought out to improve nat... |
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| Keywords: | sports cities city marketing evaluation system |
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