| 我国电视体育频道的设置格局与运营状况研究 |
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| 引用本文： | 郝英.我国电视体育频道的设置格局与运营状况研究[J].体育与科学,2011,32(1):79-82. |
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| 作者姓名： | 郝英 |
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| 作者单位： | 湖北经济学院,体育系,武汉,430205 |
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| 摘 要： | 运用文献资料、逻辑分析等方法,对我国电视体育频道的设置格局与运营状况进行了研究。研究结果:我国体育频道通常依据各电视台所在的行政区域垂直分布,行政归属分属于各电视台,目前我国境内尚没有广电系统以外的民间或社会力量拥有的体育频道。与我国区域经济发展的格局相呼应,体育频道在全国分布并不平衡,有影响力的强势体育频道多分布在经济发达、人口众多、电视媒体实力雄厚的省、市和地区。大部分体育频道播出内容以体育节目为主,但也包括其他非体育节目类型,直播赛事的比例也普遍低于国外著名体育频道,说明我国体育频道播出专业化水平还有待提高。中央台五套在电视体育节目收视市场显示了强大的竞争实力,我国体育频道发展还处于央视"一枝独秀"的格局,体育频道"百花齐放"的竞争格局还远未形成。
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| 关 键 词： | 电视 体育频道 体育节目 |
The Study on Established Pattern and Operating Condition of Chinese Television Sports Channels |
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| HAO Ying.The Study on Established Pattern and Operating Condition of Chinese Television Sports Channels[J].Sports & Science,2011,32(1):79-82. |
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| Authors: | HAO Ying |
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| Abstract: | This essay researches established pattern and operating condition of Chinese television sports channels by method of literature material,logic analysis and so on.Findings: Chinese sports channels usually rest on the administrative division vertical distribution which various television stations is at,and its administrative ownership belongs to various television stations.The distributions of sports channel is not balanced to the national administrative areas,and great sports channels commonly distribute in ... |
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| Keywords: | Television Sports Channel Sports Program |
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