| 创业教育对创业意愿的作用机制研究 |
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| 引用本文： | 张秀娥,徐雪娇,林晶.创业教育对创业意愿的作用机制研究[J].科学学研究,2018,36(9):1650-1658. |
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| 作者姓名： | 张秀娥 徐雪娇 林晶 |
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| 作者单位： | 1. 吉林大学商学院
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| 基金项目： | 吉林省社会科学基金项目“吉林省大学生创新创业生态系统优化研究”;吉林大学本科教学改革研究项目暨吉林省高等教育教学改革研究课题“高校创业教育生态系统构建研究” |
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| 摘 要： | 创业已成为世界范围内的一个重要经济和社会研究议题。许多研究表明，创业是可以教授的。然而，先前学者对创业教育与创业意愿关系的研究结论并不一致，亟待重新验证。论文基于计划行为理论，构建创业教育对创业意愿的多重中介效应模型。通过收集八省大学生问卷调查数据，并使用SPSS和AMOS软件进行了实证分析。结果表明：创业教育对创业意愿具有积极影响，计划行为理论的三个认知因素（创业态度、主观规范和感知行为控制）在创业教育和创业意愿的关系中起部分中介作用。研究拓展了计划行为理论在创业研究领域的应用，丰富了现有创业教育研究文献，为创业教育生态系统构建提供理论基础，有利于鼓励大学生自主创业，助推国家创新创业型经济发展。
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| 收稿时间： | 2018-01-01 |
Research on the mechanism of entrepreneurial education to entrepreneurial intention ——From the perspective of the theory of planned behavior |
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| Abstract: | Entrepreneurship has become an important economic and social research topic all over the world. Many studies have shown that entrepreneurship can be taught. However, the previous scholars' conclusions about the relationship between entrepreneurship education and entrepreneurial intention are inconsistent and need to be reexamined. Based on the theory of planned behavior, this paper constructs a multiple mediating effect model of entrepreneurial education on entrepreneurial intention. The questionnaire survey data of eight provinces were collected and analyzed by using SPSS and AMOS software. The results show that the entrepreneurship education has a positive impact on the entrepreneurial intention, the three cognitive factors of the theory of planned behavior (control of entrepreneurial attitude, subjective norm and perceived behavior) plays a mediating role between entrepreneurial education and entrepreneurial intention. This study extends the application of the theory of planned behavior in the research field of entrepreneurship, Enriches the existing research literature on entrepreneurship education, provides a theoretical basis for construction of entrepreneurship education ecological system, encourages students to start their own businesses, and boosts the development of innovational and entrepreneurial economic in our country. |
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