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试论《康健世界》的办刊特色
引用本文:陶贤都,童声杨.试论《康健世界》的办刊特色[J].编辑学报,2012,24(6):532-533.
作者姓名:陶贤都  童声杨
作者单位:湖南大学新闻传播与影视艺术学院科技新闻与传播研究所,长沙,410082;湖南大学新闻传播与影视艺术学院科技新闻与传播研究所,长沙,410082
基金项目:湖南省社科基金课题“中国近代报刊科技传播研究”,湖南大学青年教师成长计划资助项目
摘    要:《康健世界》是1935年由李尊权等在上海创办,传播健康知识和健康理念的科普刊物。它具有以下办刊特色:栏目多样,题材丰富;科学性和趣味性并重;注重互动和反馈;以社会效益为主,兼顾经济效益。《康健世界》对提升近代民众的健康意识、推动健康生活方式和推广西医的应用都产生了影响,为中国近代的科普事业和健康传播作出了积极贡献。

关 键 词:《康健世界》  健康传播  办刊特色
收稿时间:2012/3/26 0:00:00
修稿时间:2012/3/26 0:00:00

Characteristics of Healthy World
TAO Xiandu and TONG Shengyang.Characteristics of Healthy World[J].Acta Editologica,2012,24(6):532-533.
Authors:TAO Xiandu and TONG Shengyang
Institution:Institute of Science & Technology Journalism and Communication,College of Journalism and Communication & Film and Television Arts,Hunan University,410082,Changsha,China
Abstract:Healthy World, launched by Li Zunquan in Shanghai in 1935, was a scientific periodical for the purposes of disseminating knowledge and notions about health. Healthy World has columns and contents of various kinds. Both science and fun of articles are emphasized and much attention is paid to enhance the communication with readers. While attaching more importance to the social profits, this periodical has also gained economic rewards. Healthy World has positive impacts in arousing public awareness of health and promoting healthy lifestyles and the application of both western and Chinese medicines, and thus contributes greatly to the popularization of science and health.
Keywords:Healthy World  healthy communication  characteristics
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