| 浅析广告英语中的委婉语 |
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| 引用本文： | 周程.浅析广告英语中的委婉语[J].漯河职业技术学院学报,2011,10(6):126-127. |
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| 作者姓名： | 周程 |
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| 作者单位： | 湖南工业大学外国语学院,湖南株洲,412008 |
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| 摘 要： | 委婉语被广泛运用于社会交际之中。广告中恰当地运用委婉语能够增强语言的说服力和诱惑力,吸引消费者的注意。本文主要从词汇、句法和修辞等方面具体分析委婉语在广告英语中的表现手法。
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| 关 键 词： | 委婉语 广告语言 表现手法 |
The Analysis on Euphemism to Advertising English |
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| ZHOU Cheng.The Analysis on Euphemism to Advertising English[J].Journal of Luohe Vocational and Technical College,2011,10(6):126-127. |
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| Authors: | ZHOU Cheng |
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| Institution: | ZHOU Cheng(School of Foreign Languages,Hunan University of Technology,Zhuzhou 412008 China) |
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| Abstract: | Euphemism is widely used in social communication.The appropriate application of euphemism in advertising can strengthen conviction and attraction.The paper studies the expression of euphemism in advertising English from lexical,syntactical and rhetorical level. |
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| Keywords: | euphemism advertising language technique of expression |
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