| 学术期刊的品牌建设与发展之道 |
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| 引用本文： | 宋丽梅.学术期刊的品牌建设与发展之道[J].衡水学院学报,2014(4):106-108. |
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| 作者姓名： | 宋丽梅 |
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| 作者单位： | 《会计之友》杂志社,山西太原030001 |
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| 摘 要： | 学术期刊的品牌建设是文化体制改革后期刊社面临的重要问题,也是学术期刊能够持续健康发展具有挑战意义的战略选择.学术期刊要创自己的品牌,要有自己的特色,要扩大自身的影响力,就需要从提高期刊质量入手,优中选精,精心策划编排,突出特色优势,增强自身素养,加强互动交流,开门办刊,形成刊、企、校联动合作的运行模式,从而提升学术期刊的品牌建设及影响力,使期刊真正步入健康发展的轨道.
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| 关 键 词： | 学术期刊 品牌建设 创新理念 编辑素养 发展策略 |
Humble Opinion on Brand Construction and Development of Academic Journals |
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| SONG Li-mei.Humble Opinion on Brand Construction and Development of Academic Journals[J].Journal of Hengshui University,2014(4):106-108. |
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| Authors: | SONG Li-mei |
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| Institution: | SONG Li-mei (Periodical Office of Friends of Accounting, Taiyuan, Shanxi 030001, China) |
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| Abstract: | The brand construction of academic journals is an important problem facing the journal clubs after the culture system reform, and it is a strategic choice for the sustained and sound development of academic journals. To create their own brands, to have their own characteristics and to expand their influence, academic journals need to start with quality improvement. They need to select the best, edit elaborately, highlight unique advantage, enhance their own quality, strengthen interaction, make journals openly and form an running mode associating with enterprises, schools and journals, in order to enhance their ability in brand construction and the influence of academic journals and make the journal truly embark on a track of healthy development. |
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| Keywords: | academic journals brand construction innovation concept editors＇ attainment development strategy |
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