| 中国武术文化产业发展策略研究——以河南省武术文化产业发展为例 |
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| 引用本文： | 张纳新.中国武术文化产业发展策略研究——以河南省武术文化产业发展为例[J].西安体育学院学报,2011,28(6):699-703. |
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| 作者姓名： | 张纳新 |
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| 作者单位： | 河南理工大学体育学院,河南焦作,454000 |
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| 基金项目： | 河南省软科学研究计划项目 |
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| 摘 要： | 作为中国传统文化重要载体的中国武术,在中国经济飞速发展的影响下,武术文化产业化的发展成为中国武术走出去战略的重要途径与内容。在查阅文献资料的基础上,从经济学、传播的视角,以武术大省河南武术文化产业发展为例,对中国武术文化产业发展战略进行研究。结果表明,中国武术文化产业的发展,需要施行完善文化体制、引入民营企业的力量、提高大众文化意识、构建地域武术文化旅游圈、完善文化设施、培养高层次文化产业人才等战略措施,共同促进武术文化产业的飞速发展。
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| 关 键 词： | 武术文化产业 河南省 文化旅游圈 |
Study on the Strategy of Martial Arts Industry Development in China |
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| ZHANG Na-xin.Study on the Strategy of Martial Arts Industry Development in China[J].Journal of Xi'an Institute of Physical Education,2011,28(6):699-703. |
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| Authors: | ZHANG Na-xin |
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| Institution: | ZHANG Na-xin(School of Physical Education,Henan Polytechnic University,Jiaozuo 454000,China) |
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| Abstract: | With China′s rapid economic growth,the development of martial arts,an important carrier of traditional Chinese culture,has become a significant aspect of the strategy for this industry to "go out".The article,on the ground of relevant literature and references,studies the strategy of martial arts industry development in Henan Province,the famous martial arts province,from the aspects of economics and communication.Study shows that China′s martial arts industry development requires a variety of factors,for example,perfecting the cultural mechanism,bringing in private enterprises,improving the public′s cultural awareness,building tourism circles of martial arts culture,promoting cultural facilities,training high-level cultural professionals,etc..Only with the above measures combined,can a rapid development of martial arts industry in China be achieved. |
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| Keywords: | martial arts cultural industry Henan province cultural tourism circle |
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