| 健身房消费者健身活动风险认知研究 |
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| 引用本文： | 石岩,陈玉璞.健身房消费者健身活动风险认知研究[J].成都体育学院学报,2008,34(12). |
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| 作者姓名： | 石岩 陈玉璞 |
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| 作者单位： | 山西大学体育学院,山西,太原,030006 |
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| 摘 要： | 从心理测量视角探讨健身房消费者健身活动风险认知问题.首先界定了健身房消费者健身活动风险认知概念,归纳出17个健身房健身活动项目,然后提出了健身房消费者健身活动风险认知的6个特征及5个影响因素.在分析消费者风险认知测评方法和应用现状基础上,进一步阐明了编制<健身房消费者健身活动风险认知量表>的工作流程及应该注意的问题.
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| 关 键 词： | 健身活动 风险认知 健身房 影响因素 量表 |
Research on the Risk Awareness of Consumers in Fitness Clubs |
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| Shi-yan,Chen Yu-pu.Research on the Risk Awareness of Consumers in Fitness Clubs[J].Journal of Chengdu Physical Education Institute,2008,34(12). |
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| Authors: | Shi-yan Chen Yu-pu |
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| Institution: | Shi-yan,Chen Yu-pu(P.E.College,Shanxi University,Taiyuan,030006) |
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| Abstract: | From the angle of psychological measurement,this article discusses the risk awareness of consumers in fitness clubs.First the conception of risk awareness is clarified and 17 fitness exercises are classified.Then six characteristics of the risk awareness and five factors affecting the risk awareness are proposed.Finally,based on the analysis of the testing method and application status quo of the risk awareness of consumers,the worktable of Measuring the Risk in Fitness Activities of Consumers in Fitness Cl... |
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| Keywords: | fitness exercises risk awareness fitness club factor graph |
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