| 城市营销与新公共管理的价值取向分析 |
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| 引用本文： | 张洁梅.城市营销与新公共管理的价值取向分析[J].成都航空职业技术学院学报,2009,25(2):67-69. |
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| 作者姓名： | 张洁梅 |
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| 作者单位： | 河南大学,河南,开封,475004 |
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| 摘 要： | 城市营销的实质是利用市场营销理念和方法管理城市,其基本原则在于体现市场需求导向和市场竞争驱动。新公共管理是20世纪80年代以来西方国家普遍采用的一种行政模式,其价值取向中包括顾客导向和引入竞争机制的思想。城市政府在开展城市营销活动的过程中,要转变职能,建立顾客导向型和竞争导向型政府。
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| 关 键 词： | 城市营销 新公共管理 价值取向 |
Analysis of Value Orientation of City Marketing and New Public Management |
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| Zhang Jiemei.Analysis of Value Orientation of City Marketing and New Public Management[J].Journal of Chengdu Aeronautic Vocational & Technical College,2009,25(2):67-69. |
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| Authors: | Zhang Jiemei |
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| Abstract: | The substance of city marketing is to use the city marketing concepts and methods,the basic principle is to reflect the market demand-oriented and market-driven competition.New public management is commonly used in western countries in an administrative mode since the eighties of the twentieth century.Its values orientation includes the idea of customer-oriented and introduces competitive mechanism.City governments need to transform its functions and build customer-oriented and competition-oriented governme... |
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| Keywords: | city marketing new public management value orientation |
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