| 关于漓江国内旅游需求的调查研究 |
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| 引用本文： | 卢彦红.关于漓江国内旅游需求的调查研究[J].武汉职业技术学院学报,2009,8(5):85-88. |
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| 作者姓名： | 卢彦红 |
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| 作者单位： | 桂林理工大学旅游学院,广西,桂林,541004 |
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| 摘 要： | 在对桂林漓江旅游市场进行实地抽样调查的基础上,对其国内旅游者的区域分布、层次结构、出游选择、旅游目的、旅游偏好、服务设施的需求以及对目的地的感知等进行了详细的分析,并结合分析的结果对漓江国内旅游业的发展在产品设计、游线拓展、旅游促销、旅游设施的提供和旅游者满意度的提高等方面提出了自己的一些思考和建议。
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| 关 键 词： | 漓江 国内旅游需求 调查研究 |
A Survey on Domestic Demand of Tourism in Li River |
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| LU Yan-hong.A Survey on Domestic Demand of Tourism in Li River[J].Journal of Wuhan Institute of Technology,2009,8(5):85-88. |
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| Authors: | LU Yan-hong |
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| Institution: | LU Yan-hong (School of Tourism, Guilin University of Technology, Guilin541004, China) |
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| Abstract: | This article is based on the sample analysis of the tourist market of Li River. We study the distribution of the domestic tourist in the region and the hierarchical structure, the choice of vehicle, the purpose of traveling, the tourism preference, and demand of the service facility as well as the perception of the destination. Based on the analysis, the author gives some suggestions on the product design, the development of traveling itinerary and promotion, the provision of tourist facility and the improvement of the tourist＇s satisfaction. |
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| Keywords: | Li River domestic tourism demand survey research |
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