| 试论体育广告的成功之道 |
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| 引用本文： | 康鹏飞.试论体育广告的成功之道[J].体育科技文献通报,2009,17(5):106-106,113. |
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| 作者姓名： | 康鹏飞 |
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| 作者单位： | 南京财经大学体育部,江苏,南京,210046 |
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| 摘 要： | 采用搜集文献资料、逻辑分析等方法,利用传播学的相关原理对3个成功的体育广告案例广告进行分析,探讨体育广告的成功之道,为体育广告理论研究提供基础资料。
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| 关 键 词： | 体育 广告 理论研究 |
Discussion on the Success Approaches of Sports Advertisement |
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| KANG Peng-fei.Discussion on the Success Approaches of Sports Advertisement[J].Bulletin of Sport Science & Technology,2009,17(5):106-106,113. |
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| Authors: | KANG Peng-fei |
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| Institution: | KANG Peng - fei(Department of Physical Education, and Economics, Nanjing 210046, Nanjing University of Finance Jiangsu China.) |
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| Abstract: | Through using the method of literature review, logical analysis and principle of communication theories, this paper analyzes the three success cases of sports advertisement and discusses the success approaches of sports advertisement. The main purpose is to provide the basis for sports advertisement theoretical studies. |
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| Keywords: | sport advertisement theoretical study |
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