| 如何建构性发展我国传媒经济理论 |
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| 引用本文： | 韩运荣.如何建构性发展我国传媒经济理论[J].国际新闻界,2011(6). |
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| 作者姓名： | 韩运荣 |
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| 作者单位： | 中国传媒大学; |
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| 摘 要： | 自社会转型确立期,我国传媒经济理论即以实践拉动型模式演进,这种积累性研究因缺乏质的突破,越来越滞后于传媒产业实践,因此,在积累性研究的基础上进行科学宏观的建构成为理论突破的必然。本文前瞻了我国传媒经济理论研究的近期趋势和远期走向、解析了当前研究的瓶颈因素,进而提出了理论建构的现实途径。
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| 关 键 词： | 传媒经济理论 建构性发展 理论态势 |
How to Constructively Develop Media Economic Theories in China |
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| HAN Yunrong.How to Constructively Develop Media Economic Theories in China[J].Journal of International Communication,2011(6). |
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| Authors: | HAN Yunrong |
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| Institution: | HAN Yunrong (Television & Journalism School,Communication University of China,Beijing,100024) |
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| Abstract: | Chinese Media economic theory has followed the practice -driven format,which is lagging behind media industry practice.It is necessary to emphasize the theory-structuring format in order to obtain theoretical breakthrough. This paper foresees the trends of the media economic theory study,points out the bottleneck of current research,and put forward approaches of theoretical construction. |
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| Keywords: | Media Economic Theories Constructively Development Theoretical Trend |
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