| 麦克卢汉“冷”、“热”媒介悖论:基于“清晰度”与“心理参与”的研究 |
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| 引用本文： | 张景云.麦克卢汉“冷”、“热”媒介悖论:基于“清晰度”与“心理参与”的研究[J].国际新闻界,2011(5). |
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| 作者姓名： | 张景云 |
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| 作者单位： | 北京工商大学商学院; |
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| 摘 要： | 麦克卢汉的媒介冷热论一直困扰着学界。因为笼统地从信息清晰度和受众心理参与程度考察,往往得出相反的结论,形成媒介冷热悖论。笔者从抽象数据清晰度和具象数据清晰度两个维度对清晰度性质进行甄别,从感知参与和思维参与两个维度对心理参与性质进行区分,揭示悖论产生的原因,对清晰度与心理参与的相关性进行了重新审视,并对不同媒介的冷、热属性进行了具体分析。
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| 关 键 词： | 麦克卢汉 媒介“冷热论” 清晰度 心理参与 |
McLuhan's Hot and cool media Paradox:Based on the Studies of Clarity and Psychology Participation |
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| ZHANG Jingyun.McLuhan's Hot and cool media Paradox:Based on the Studies of Clarity and Psychology Participation[J].Journal of International Communication,2011(5). |
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| Authors: | ZHANG Jingyun |
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| Institution: | ZHANG Jingyun (Business School of Beijing Technology and Business University,Beijing,100048) |
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| Abstract: | The Hot and cool media theory has been argued since it was born.From the aspect of information clarity and audience participation generally,the theory draws an opposite conclusion and falls into paradox.The author firstly reveals the reasons hidden in the paradox,then looks into the relevance between the clarity and psychology participation,and finally give out the hot and cool features of different media specifically. |
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| Keywords: | Marshall McLuhan Hot and cool media Clarity Psychology Participation |
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