| 论非正式媒体关系活动导致的媒体伦理失范现象 |
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| 引用本文： | 冯丙奇.论非正式媒体关系活动导致的媒体伦理失范现象[J].国际新闻界,2011(6). |
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| 作者姓名： | 冯丙奇 |
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| 作者单位： | 中国传媒大学广告学院; |
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| 基金项目： | 教育部人文社会科学研究项目“金融危机背景下中美企业媒体应对策略比较研究”(项目编号:09YJC860040)的阶段性成果 |
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| 摘 要： | 公关人员开展的非正式媒体关系活动会导致特定媒体伦理失范现象发生。媒体关系领域的研究者以公关人员与媒体人员之间的关系为出发点,对相关现象进行了关注。本文通过文献研究,试图对非正式媒体关系活动及其导致的媒体伦理失范现象进行解析。
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| 关 键 词： | 媒体伦理 失范现象 非正式媒体关系活动 |
An Analysis of Media Ethics Anomie Resulting from Informal Media Relations Practice |
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| FENG Bingqi.An Analysis of Media Ethics Anomie Resulting from Informal Media Relations Practice[J].Journal of International Communication,2011(6). |
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| Authors: | FENG Bingqi |
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| Institution: | FENG Bingqi (College of Advertising,Communication University of China,Beijing,100024) |
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| Abstract: | Informal media relations practices by public relations practitioners can result in media ethics anomie. Researchers in the field of media relations have analyzed related phenomena,focusing on the relationship between public relations practitioners and media practitioners.This paper tries to analyse informal media relations practices and related media ethics anomie. |
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| Keywords: | Media Ethics Anomie Informal Media Relations Practice |
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