| 社交网站广告与微博广告比较优势分析 |
| |
| 引用本文： | 汤涛.社交网站广告与微博广告比较优势分析[J].黄河科技大学学报,2011,13(5):110-112. |
| |
| 作者姓名： | 汤涛 |
| |
| 作者单位： | 黄河科技学院新闻传播学院,河南郑州,450006 |
| |
| 摘 要： | 截至2011年1月，中国拥有和使用社交网络的网民数达到2．35亿；同一时期，微博因为其“语录体”表达方式受到众多用户的欢迎。社交网站是网络中最接近于现实社会人际关系的虚拟人际交往模式；而对于用户“碎片时间”的“占位”，是微博异军突起的重要因素。二者的兴起和繁荣都得益于WEB2．0技术的发展，但人际关系架构方面设计的差别...
|
| 关 键 词： | 社交网站 微博 广告 比较优势 |
A Comparative Advantage Analysis of Social Network Sites with Microblogging Advertisement |
| |
| TANG Tao.A Comparative Advantage Analysis of Social Network Sites with Microblogging Advertisement[J].Journal of Huanghe S&T University,2011,13(5):110-112. |
| |
| Authors: | TANG Tao |
| |
| Institution: | TANG Tao(News Communication School,Huanghe S & T School,Zhengzhou 450006,China) |
| |
| Abstract: | Up to the Jan.2001,the number of internet users that own and use social network reaches 2.35 billion;in the same period,because of its 'quotation' expressive way,the micro-blog is widely accepted by the users.The social network site is the means that most close to realize the virtual human communication mode among the networks;while for the user's 'taking broken times',the micro-blog is a sudden rise of the important factors.The rise and prosperity of both the two all benefit from the development of WEB2.0 ... |
| |
| Keywords: | Social network site micro-blog advertisement comparative advantage |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
