Physical And Digital Reading Habits Of Adult Singaporeans |
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| Authors: | Adeline Lee |
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| Institution: | 1. Deputy Director, National Library Board, SingaporeAdeline_LEE@nlb.gov.s |
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| Abstract: | ABSTRACT. Global outlook on library visitorship and loans point to a downward trend in physical visits and loans, whilst digital visits and loans are trending up. Singapore’s network of public libraries has not been spared and has been experiencing the same phenomenon of either declining or slow growth in visitorship and loans in the recent years. An inaugural nation-wide population study was launched in 2016 to comprehensively understand the state of reading in Singapore, reading motivation, and barriers to reading, lifestyle mapping, media technology habits, and Information- and knowledge-seeking habits. This article focuses on Singaporeans’ reading habits in physical and digital format. The findings shed light on ways Singapore libraries can attract the general public to make use of library content and services and can regain market share and remain relevant in the longer run. |
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| Keywords: | reading habits population study library National Library Board National Reading Movement Singaporeans Singapore |
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