What Exactly Do You Do Here? Marketing-Related Jobs in Public and Academic Libraries |
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| Authors: | Timothy McClelland |
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| Institution: | 1. Carbon Valley Regional Library, High Plains Library District, Denver, CO, USAtmcclelland@highplains.us |
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| Abstract: | ABSTRACTThis study analyzes the presence of marketing-related job duties in public and academic library job listings and the experience required for these positions in order to better understand how libraries currently embrace marketing. A content analysis was performed on job listings from the American Library Association (ALA) JobLIST. The findings revealed 37% of job listings included marketing-related content, while only 11% of those listings also included stated experience or training in the marketing field. The findings will be of interest to library administrators looking to improve marketing strategies within their library without compromising the productivity of other library activities. |
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| Keywords: | marketing public relations outreach job listings librarian duties professional experience public libraries academic libraries |
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