Library Experience Matters! Touchpoints to Community Engagement |
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| Authors: | Rajesh Singh Amber Ovsak |
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| Institution: | 1. School of Library and Information Management , Emporia State University , Emporia , KS , USA;2. Teen Librarian, Emporia Public Library , Emporia , KS , USA |
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| Abstract: | ABSTRACT This article explores the concept of service branding in the context of libraries and information organizations. We discuss community perceptions of library brand value from the librarian's perspectives in the context of public and academic libraries. Librarians’ thoughts and viewpoints in improving the community's library experience are also discussed. The findings highlight the importance of improving the library's visibility, creating appealing ambience, and developing a strategic branding plan in order to provide robust, compelling, and meaningful experiences for their community. |
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| Keywords: | library branding strategic branding community engagement library experience |
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