| 我国体育无形资产的经营现状及对策研究 |
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| 引用本文： | 吴学勇,张成云.我国体育无形资产的经营现状及对策研究[J].山东体育科技,2004,26(4):38-39. |
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| 作者姓名： | 吴学勇 张成云 |
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| 作者单位： | 1. 广东技术师范学院,广东,广州,510665
2. 商丘师范学院,河南,商丘,476000 |
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| 摘 要： | 体育无形资产是体育组织核心竞争力的关键性因素，是衡量体育产业发展水平的重要标志。研究表明，转变观念、建立激励机制、培养专门人才是加强我国体育无形资产经营开发的先决条件。
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| 关 键 词： | 体育无形资产 经营现状 体育产业 |
| 文章编号： | 1009-9840(2004)04-0038-02 |
| 修稿时间： | 2004年10月8日 |
Current Situation and Countermeasure of the Management of Sports Intangible Assets in China |
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| WU Xue-yong,ZHANG Cheng-yun.Current Situation and Countermeasure of the Management of Sports Intangible Assets in China[J].Shandong Sports Science & Technology,2004,26(4):38-39. |
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| Authors: | WU Xue-yong ZHANG Cheng-yun |
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| Institution: | WU Xue-yong~1,ZHANG Cheng-yun~2 |
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| Abstract: | The sports intangible assets are key factors of competitiveness of sports organization and it is an important sign for sports industry's development level.Studies have been shown that the changing idea, setting up incentive mechanism and training specialized personnel are imperative preconditions to strengthen the development of intangible assets management in China. |
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| Keywords: | sports intangible assets management current situation countermeasute |
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