| 现代体育报纸市场需求要素探析--2002年体育报纸成都读者调查 |
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| 引用本文： | 郭晴,宋秀萍,张放.现代体育报纸市场需求要素探析--2002年体育报纸成都读者调查[J].成都体育学院学报,2003,29(2):36-38. |
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| 作者姓名： | 郭晴 宋秀萍 张放 |
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| 作者单位： | 1. 成都体育学院,四川,成都,610041
2. 成都晚报,四川,成都,610000 |
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| 摘 要： | 结合我国体育报纸的现状和在2002年5月进行的体育报纸成都读者调查,笔者认为遵循真实、客观、及时的报道原则,明确受众群体、树立吻合质量观念,调整运动项目的报道格局,重视标题和深度报道是现代体育报纸市场需求的基本要素。
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| 关 键 词： | 体育报纸 成都读者 市场需求要素 |
| 文章编号： | 1001-9154(2003)02-0036-03 |
| 修稿时间： | 2003年1月15日 |
Probing the Demanding Elements of the Contemporary Sports Newspapers --From The Survey on Chengdu Readers of Sports Newspapers In 2002 |
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| Guo Qing,Song Xiuping,et al.Probing the Demanding Elements of the Contemporary Sports Newspapers --From The Survey on Chengdu Readers of Sports Newspapers In 2002[J].Journal of Chengdu Physical Education Institute,2003,29(2):36-38. |
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| Authors: | Guo Qing Song Xiuping |
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| Institution: | Chengdu Institute of Physical Education Chengdu Sichuan 610041 |
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| Abstract: | Combing the present situation of contemporary sports newspapers in our country and the results of the survey on Chengdu readers of sports newspapers carried in May, 2002, we believe following the principle of veracity, objectivity and timeliness, making definite audience, adjusting the report pattern of sport items and attaching importance to headlines and in-depth reports are the demanding elements of the contemporary sports newspapers. |
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| Keywords: | Chengdu readers sports newspapers demanding elements |
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