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高校优势体育项目对提高学校知名度的作用研究
引用本文:王茂,郑艳玲.高校优势体育项目对提高学校知名度的作用研究[J].军事体育进修学院学报,2009,28(4):110-112.
作者姓名:王茂  郑艳玲
作者单位:1. 南京理工大学,体育部,江苏,南京,210094
2. 中国矿业大学,体育学院,江苏,徐州,221116
摘    要:采用文献资料法,对比分析法等研究方法,从高校发展竞技体育的目的和提高高校知名度的措施等方面进行研究,主要从突出高校发展优势体育项目来提高高校知名度和高校开展优势体育项目的重要性两方面进行了分析,充分挖掘通过发展优势体育项目来提高高校知名度的潜能。

关 键 词:优势体育项目  学校知名度  网络

The Study on Boosting the Universities and Colleges' Prestige Through Developing the Edge Sports Items
WANG Mao,ZHENG Yan-ling.The Study on Boosting the Universities and Colleges' Prestige Through Developing the Edge Sports Items[J].Journal of Pla Institute of Physical Education,2009,28(4):110-112.
Authors:WANG Mao  ZHENG Yan-ling
Institution:1. Dept. of P. E, Nanjing University of Science & Technology, Nanjing 210094; 2. School of P. E, CUMT, Xuzhou, Jiangsu 221116,China)
Abstract:In this paper,the methods of the literature data and comparative analysis are employed.The purpose of developing competitive sports to boost the universities and colleges prestige,and the specific approaches are studied,putting the stress on the importance of conducting their edge sports items for the universities and colleges.And potentials of developing the edge sports items are also explored deeply.
Keywords:edge sports items  universities and colleges prestige  network
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