| 我国发展特许经营的现状、问题及对策 |
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| 引用本文： | 李明武.我国发展特许经营的现状、问题及对策[J].怀化学院学报,2002,21(4):26-28. |
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| 作者姓名： | 李明武 |
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| 作者单位： | 荆州师范学院经管系,湖北,荆州,434104 |
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| 摘 要： | 特许经营是当今国际上通行的现代营销方式 ,分析了我国特许经营存在的问题 ,并对如何发展我国的特许经营提出了若干对策
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| 关 键 词： | 特许经营 现状 问题 对策 |
| 文章编号： | 1671-9743(2002)01-0026-03 |
| 修稿时间： | 2002年5月6日 |
Probelms and Countermeasures on Development of Chinese Franchise |
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| Probelms and Countermeasures on Development of Chinese Franchise.Probelms and Countermeasures on Development of Chinese Franchise[J].Journal of Huaihua University,2002,21(4):26-28. |
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| Authors: | Probelms and Countermeasures on Development of Chinese Franchise |
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| Abstract: | Franchise chain is a modern marketing mode popular in the world.This article ananyses the problems in Chinese Franchse chain and presents the countermeasures to promote the development of Franchise chain in our country. |
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| Keywords: | franchise chain present situation problem countermeasure |
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