| 基于产品生命周期理论的企业财务策略 |
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| 作者姓名： | 程晓彤 |
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| 作者单位： | 武汉大学经济与管理学院,湖北武汉430072 |
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| 摘 要： | 企业的财务战略决策通常包括经营、筹资、投资、分配四个方面.合理的财务战略能更好地适应企业需求、产品特点,服务于企业价值最大化目标的实现.在分析产品生命周期理论的基础上,力图根据不同产品生命周期阶段特征提出适宜的企业财务策略.
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| 关 键 词： | 产品生命周期 财务决策 财务管理 |
Corporate Financial Strategy Based on the Theory of the Product Life Cycle |
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| Institution: | CHENG Xiao- tong |
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| Abstract: | Financing,investment and distribution are often included in corporate financial strategic decision making pro- cess. The reasonable financial strategy can well adapt to the demands of the corporation, product features and service to fulfill the maximization of corporate value. This article aims to put forward suitable financial strategies for corporate on the basis of product life cycle theory. |
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| Keywords: | product life cycle financial strategy financial management |
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