| 全国大学生运动会无形资产的开发 |
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| 引用本文： | 陈德林,陈鹤年.全国大学生运动会无形资产的开发[J].怀化学院学报,2000(2). |
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| 作者姓名： | 陈德林 陈鹤年 |
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| 作者单位： | 怀化师专体育系!湖南怀化418008 |
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| 摘 要： | 采用文献资料、访问调查、比较分析等研究方法 ,分析国内外大型体育比赛中无形资产开发的发展趋势 ,认为全国大学生运动会蕴藏着较大的无形资产开发潜力 ,开发和利用这些无形资产是可行的 ,并阐述了全国大学生运动会无形资产的开发途径 .
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| 关 键 词： | 大学生 运动会 无形资产 |
Study on Developing of Intangible Assets of the National College Students Games |
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| CHEN De lin,CHEN He nian.Study on Developing of Intangible Assets of the National College Students Games[J].Journal of Huaihua University,2000(2). |
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| Authors: | CHEN De lin CHEN He nian |
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| Abstract: | This paper, Through the ways of studying documentary data, inquirying and serching, comparing and analysing, and by analysing the growing trend of developing intangible assets of the large scale games at home and abroad, thinks that the national college students games contain a great developing potatiality on intangible assets, and it is practicable to develop and make use of these assets, then expounds the ways of developing the intangible assets of the national college students' games |
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| Keywords: | college students games intagible assets |
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