| 顾客满意度测评在开放教育中的应用研究 |
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| 引用本文： | 戴敏辉.顾客满意度测评在开放教育中的应用研究[J].湖北广播电视大学学报,2009,29(9):9-10. |
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| 作者姓名： | 戴敏辉 |
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| 作者单位： | 贵州大学,管理学院,贵州,贵阳,550025 |
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| 基金项目： | 台州市教育科学规划课题《电大开放教育评估与建立ISO质量管理体系比较研究》 |
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| 摘 要： | 随着远程教育市场竞争日益激烈，顾客对学校教育是否满意将直接影响学校的生存和发展。顾客满意度是衡量顾客对组织服务质量评价的综合指标，建立顾客满意度测评体系，有利于对教育服务质量的持续改进和迎新，有利于提高员工的素质。本文力图对电大开放教育引进美国顾客满意测评方法，建立开放教育学员满意度测评体系，以促进开放教育稳步发展。
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| 关 键 词： | 开放教育 顾客满意度 测评体系 |
Applying research on Customer Satisfaction Measurement at opening education |
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| DAI Min-hui.Applying research on Customer Satisfaction Measurement at opening education[J].Journal of Hubei Radio& Televisonuniversity,2009,29(9):9-10. |
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| Authors: | DAI Min-hui |
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| Institution: | DAI Min-hui |
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| Abstract: | As the modern long-range education market competition day by day intense,customer's satisfaction to education would influence the existence and development of school.The Customer Satisfaction is a comprehensive index which measures customer's vluation to organizational service quality.Constructing evaluation system of customer satisfaction will be good for improving educational service quality continiously and enhancing staff quality.The paper trying to import American Customer Satisfaction measurement way ... |
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| Keywords: | opening education Customer Satisfaction evaluation system |
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