| 我国媒体公益传播研究分析 |
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| 引用本文： | 王炎龙.我国媒体公益传播研究分析[J].新闻界,2009(3). |
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| 作者姓名： | 王炎龙 |
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| 作者单位： | 四川大学文学与新闻学院,成都,610064 |
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| 摘 要： | 公益传播作为一个研究热点,逐步得以关注、尤其是媒体公益传播,国内研究者对传统媒体和新媒体以及异态时期的公益传播作了一些研究.本文对这一系列研究,连取有代表性问题进行植理与归纳,以期为今后研究提供一个参照.
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| 关 键 词： | 公益传播 传统媒体 新媒体 异态环境 |
The study of media communication in the public interest in china |
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| Wang Yanlong.The study of media communication in the public interest in china[J].Press Circles,2009(3). |
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| Authors: | Wang Yanlong |
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| Institution: | College of Literature and Journalism;Sichuan University;Chengdu 610064 |
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| Abstract: | Communication in the public interest, as a hot spot, is becoming focus in study, especially noted for the process in media. Representative studies at home are briefly reviewed in this article to provide a frame of reference for the future research, mainly about the behavior of both the traditional and new media, ruling out the case in abnormal environment as well. |
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| Keywords: | communication in the public interest traditional media new media abnormal environment |
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