| 关于传媒产业的几点思考 |
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| 引用本文： | 易培强,陈升平.关于传媒产业的几点思考[J].湖南大众传媒职业技术学院学报,2003,3(4):37-42. |
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| 作者姓名： | 易培强 陈升平 |
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| 作者单位： | 湖南大众传媒职业技术学院,湖南,长沙,410007 |
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| 摘 要： | 传媒业作为潜力巨大、前景诱人的朝阳产业 ,正在迅速崛起。认识与把握传媒业的产业属性 ,主要在于揭示其不同于一般产业的产业特征。在我国传媒产业的发展中 ,处理好经济价值与社会价值、传播者与受众、规模与效益等关系 ,是理论与实践并重的课题。
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| 关 键 词： | 传媒 产业 受众 媒体 |
| 文章编号： | 1671-5454(2003)04-0037-06 |
| 修稿时间： | 2003年5月27日 |
Some Reflections on the Media Industry |
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| YI Pei-Qiang ,CHEN Sheng-Ping.Some Reflections on the Media Industry[J].Hunan Mass Media Vocational Technical College(Mass Media),2003,3(4):37-42. |
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| Authors: | YI Pei-Qiang CHEN Sheng-Ping |
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| Institution: | YI Pei-Qiang 1,CHEN Sheng-Ping 2 |
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| Abstract: | The media industry, as a newly born industry with great developing potential, is increasingly growing. The key to understand the industrial attributes of the media industry is to expose its special industrial features that are different from those of other industries. In the course of the development of the Chinese media industry, we should properly deal with the relationship of economic value to social value, the relationship of disseminator to receiver and the relationship of scale to profit. |
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| Keywords: | media industry receiver |
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