| 我国优秀运动员商业价值的开发研究 |
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| 引用本文： | 潘小玲.我国优秀运动员商业价值的开发研究[J].体育科技文献通报,2009,17(12):100-101,111. |
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| 作者姓名： | 潘小玲 |
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| 作者单位： | 东莞理工学院城市学院体育部,广东,东莞,523808 |
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| 摘 要： | 运用文献资料法、逻辑分析法等方法,对我国优秀运动员商业价值形成的人力要素投入、财力要素投入、物力要素投入以及优秀运动员的商业价值体现进行了分析研究,提出了我国优秀运动员商业价值的开发途径。
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| 关 键 词： | 优秀运动员 商业价值 开发 研究 |
Research on Development of Elite Athlete's Commercial Value in China |
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| PAN Xiao-ling.Research on Development of Elite Athlete''s Commercial Value in China[J].Bulletin of Sport Science & Technology,2009,17(12):100-101,111. |
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| Authors: | PAN Xiao-ling |
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| Institution: | PAN Xiao - ling (Department of Physical Education, City College of Dongguan University of Technology, Dongguan 523808, Guangdong China.) |
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| Abstract: | Through using the method of literature review and logical analysis,this paper makes analysis on human factor input,financial and material factor input as well as commercial value of our elite athlete and puts forward the developing way of our elite athlete commercial value. |
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| Keywords: | elite athlete commercial value development research |
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