|
|||||
|
|
| 创设旅行社"第二代"特许经营战略模式 | |
| 引用本文： | 余一明,潘文燕,黄静茹.创设旅行社"第二代"特许经营战略模式[J].昆明大学学报,2007,18(2):79-82. |
| 作者姓名： | 余一明 潘文燕 黄静茹 |
| 作者单位： | 1. 广东女子职业技术学院,经济系,广州,511450 2. 仲恺农业技术学院,经济管理学院,广州,510225 3. 广之旅国际旅行社股份有限公司,广州,510403 |
| 摘 要： | 在我国旅行社业内,目前普遍采用的扩张战略主要有以下三种模式:在异地设立非法人分社;参股、控股异地旅行社;实行特许经营。以特许经营战略来拓展业务网络的规模具有无法比拟的优越性,但其局限性制约了旅行社扩张战略的进一步实施,通过创设“第二代”旅行社特许经营战略模式力图解决上述问题。 |
| 关 键 词： | 旅行社 “第二代”特许经营 战略模式 跨文化管理 |
| 文章编号： | 1671-2056（2007）02-0079-04 |
| 修稿时间： | 2007-03-10 |
Establishing the" The Second Generation" Franchise Management Strategy Mode of Travel Agency |
|
| YU Yi-ming,PAN Wen-yan,HUANG Jing-ru.Establishing the" The Second Generation" Franchise Management Strategy Mode of Travel Agency[J].Journal of Kunming University,2007,18(2):79-82. | |
| Authors: | YU Yi-ming PAN Wen-yan HUANG Jing-ru |
| Abstract: | In the tourist industry of our country,there are mainly three strategic expansion modes which are generally adopted at present: setting up illegal branch travel agency elsewhere;participating in the travel agency in different places by shares,controlling interests;implementing franchise management.Though expanding the scale of the business network by franchise management strategy has an incomparable superiority of the first two,and its limitation has restrained the further implementing the expanding strategy of the travel agency.This thesis establishes the "the second generation" franchise management strategic mode to solve the problems described above. |
| Keywords: | travel agency "The Second Generation" franchise management strategic mode cross-culture management |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ | |