| 2000—2012年国内主题公园在品牌方面的研究进展 |
| |
| 引用本文： | 纵翠丽,包先建.2000—2012年国内主题公园在品牌方面的研究进展[J].蒙自师范高等专科学校学报,2014(4):36-38. |
| |
| 作者姓名： | 纵翠丽 包先建 |
| |
| 作者单位： | 安徽工程大学管理工程学院,安徽芜湖241000 |
| |
| 基金项目： | 安徽省高等学校优秀青年人才基金（2012SQRW067） |
| |
| 摘 要： | 2000年至今关于主题公园经营管理的文献数量大幅度增加,取得了大量的学术成果,逐渐形成了三个学术热点。文章以品牌为角度,对2000-2012年的研究文献进行细分,按研究主题划分为品牌战略、品牌创建和提升、品牌塑造三个方面,在此基础上提出国内主题公园品牌研究的不足主要有对品牌和营销相关理论认识存在欠缺、品牌化运营与发展的研究力度较弱及缺乏品牌建设和管理的研究。在此基础上,该文结合第四代动漫主题公园的兴起,对未来的研究趋势进行了简单展望。
|
| 关 键 词： | 主题公园 品牌 研究进展 |
The Research Progress in Terms of Brandabout Domestic Theme Park in 2000-2012 |
| |
| ZONG Cui-li,BAO Xian-jian.The Research Progress in Terms of Brandabout Domestic Theme Park in 2000-2012[J].Journal of Mengzi Teachers' College,2014(4):36-38. |
| |
| Authors: | ZONG Cui-li BAO Xian-jian |
| |
| Institution: | (Anhui University of Engineering College of Engineering and Management,Wuhu 241000, China) |
| |
| Abstract: | A substantial increase in the number of literature about the operation and management of the theme park Since 2000.It has made a large number of academic achievements, and gradually formed a third academic hot spots.To take brand as the angle, this paper classifies and divides the existing literature into three research topics of brand strategy, brand creating and enhancing, brand building. According to the article,the domestic theme park brand research mainly has the deficiency of the relevant theoretical knowledge of brand and marketing ,Brand operation and development of the research is not strong enough,and lack of brand construction and management research,has the deficiency of the domestic theme park brand research and forecasts the new tendency of future research.On this basis, this paper carries on the simple outlook to future research trend,which combined with the rise of the fourth generation of cartoon theme park. |
| |
| Keywords: | theme park brand research progress |
| 本文献已被 维普 等数据库收录！ |
|
