| 价值转化理论视野中的奥运传媒经济 |
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| 引用本文： | 宋光春.价值转化理论视野中的奥运传媒经济[J].西安体育学院学报,2007,24(6):42-44,48. |
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| 作者姓名： | 宋光春 |
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| 作者单位： | 山东理工大学,体育学院,山东,淄博,255049 |
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| 摘 要： | 价值转化理论的主要内容是潜价值与显价值的转化。奥林匹克运动蕴藏着巨大的经济价值,通过分析奥运与传媒之间的联袂合作,从价值转化的视角来探讨奥运会的潜价值转化及奥运传媒经济的开发,为合理利用奥运传媒资源,将2008年北京奥运会办成一届真善美且盈利的体育盛会提供理论支持。
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| 关 键 词： | 价值转化理论 奥运传媒经济 潜价值 显价值 |
| 文章编号： | 1001-747X（2007）06-0042-03 |
| 修稿时间： | 2007-06-242007-08-26 |
Olympic Media Economy in the View of Value Transformation Theory |
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| SONG Guang-chun.Olympic Media Economy in the View of Value Transformation Theory[J].Journal of Xi'an Institute of Physical Education,2007,24(6):42-44,48. |
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| Authors: | SONG Guang-chun |
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| Institution: | Physical Culture Institute of Shandong University of Technology, Zibo, 255049, China |
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| Abstract: | The theory of value transformation mainly deals with the transformation between potential value and obvious value.The Olympic Games contains a huge economic profit.Through the analysis of the cooperation between the Olympics and the media,this essay,from angle of value transformation theory,discusses the transformation of the potential value of the Olympics and the economic development of the Olympic media.This essay also provides a theory support for using the Olympic media resources reasonably and making the 2008 Beijing Olympic Games a true,friendly,beautiful,and profitable grand sports meeting. |
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| Keywords: | value transformation theory Olympic media economy potential value obvious value |
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