| 广告英语中的押韵修辞及其翻译对策 |
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| 引用本文： | 刘明信.广告英语中的押韵修辞及其翻译对策[J].洛阳工业高等专科学校学报,2007,17(1):60-61. |
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| 作者姓名： | 刘明信 |
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| 作者单位： | 聊城大学,外国语学院,山东,聊城,252059 |
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| 摘 要： | 押韵修辞是英文广告中最重要、运用最多的修辞手段,押韵使得广告节奏鲜明、抑扬顿挫、格调优美、容易记忆,从而达到使消费者过目不忘的效果,刺激其购买欲望.押韵使广告达到了形式与内涵、视觉美与听觉美的统一,增强了广告的感染力.对于押韵可采取直译、四字格、弥补、套译的翻译方法.
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| 关 键 词： | 英语广告 押韵 翻译 |
| 文章编号： | 1008-8814(2007)01-0060-02 |
| 修稿时间： | 2006年8月8日 |
Rhyme in Advertising English and Translation Approaches |
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| LIU Ming-xin.Rhyme in Advertising English and Translation Approaches[J].Journal of Luoyang Technology College,2007,17(1):60-61. |
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| Authors: | LIU Ming-xin |
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| Abstract: | Rhyme is the most important and widely used method in English Advertising. It makes advertising sound good and easy to remember. Customers can remember it at a glance and have the desire to purchase it. Rhyme makes advertising perfect in form and connotation, seeing and hearing. For rhyme we can take the following translation approaches: literal translation, four-Chinese-Character term, Compensation and corresponding. |
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| Keywords: | English advertising Rhyme Translation |
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