| 农业产业集群与区域品牌建设分析——以通化人参品牌建设为例 |
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| 引用本文： | 何迪.农业产业集群与区域品牌建设分析——以通化人参品牌建设为例[J].通化师范学院学报,2011,32(3):31-33. |
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| 作者姓名： | 何迪 |
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| 作者单位： | 通化师范学院,工商管理系,吉林,通化,134000 |
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| 基金项目： | 本文系吉林省教育厅"十一五"社科项目研究成果，通化师范学院社科项目研究成果 |
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| 摘 要： | 产业集群的发展与区域品牌建设之间存在着密切的联系,充分利用产业集群的地理优势,并结合相关企业的管理优势可以使地域品牌获得独特的竞争优势。文中以通化人参品牌的建设为例进行研究,深入探讨如何充分利用产业集群的发展带动区域品牌的建设,以此促进通化地区人参产品的品牌价值的提升。
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| 关 键 词： | 人参产业集群 区域品牌 品牌价值 价值链 |
Agricultural Industrial Cluster and Regional Brand Construction based on Brand Construction of Ginseng in Tonghua |
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| HE Di.Agricultural Industrial Cluster and Regional Brand Construction based on Brand Construction of Ginseng in Tonghua[J].Journal of Tonghua Teachers College,2011,32(3):31-33. |
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| Authors: | HE Di |
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| Institution: | HE Di(Department of Business and Administration,Tonghua Normal University,Tonghua,Jilin 134002,China) |
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| Abstract: | There is close link between the development of industrial cluster and regional brands construction.Enterprises may achieve and maintain competitive advantages through making use of geographical advantages and brand operation management.Based on the marketing strategies of ginseng in Tonghua,this article put forward concrete measures of building regional brands with opportunities provided by cluster. |
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| Keywords: | Ginseng industrial cluster regional brand brand value value chain |
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