| 产业融合视角下文化旅游品牌建设研究——以张家口为例 |
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| 引用本文： | 吴璇欧,魏红磊.产业融合视角下文化旅游品牌建设研究——以张家口为例[J].河北北方学院学报(社会科学版),2013(4):81-83,92. |
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| 作者姓名： | 吴璇欧 魏红磊 |
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| 作者单位： | 河北北方学院 法政学院,河北 张家口,075000 |
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| 基金项目： | 张家口市社会科学联合会青年课题(B201201)；河北省社会科学基金项目 |
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| 摘 要： | 文化产业与旅游产业的融合推动了文化旅游产业的生成,产业融合下的品牌建设是推动文化旅游产业发展的重要内容。通过对文化旅游品牌内涵的深入剖析,解析产业融合视角下的文化旅游品牌建设,提出张家口文化旅游品牌建设应该在准确定位旅游品牌形象的基础上,科学地设计和开发地方旅游品牌的文化内涵,建立有效的文化旅游品牌营销市场,系统管理文化旅游品牌以满足旅游者的旅游需求,使文化旅游的形象和品牌永远呈现出生机和活力。
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| 关 键 词： | 产业融合 文化旅游产业 品牌建设 |
Construction of Cultural Tourism Brand from the Perspective of Industrial Integration-Taking Zhangj iakou as an Example |
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| WU Xuanou
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WEI Honglei.Construction of Cultural Tourism Brand from the Perspective of Industrial Integration-Taking Zhangj iakou as an Example[J].Journal of Hebei North University,2013(4):81-83,92. |
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| Authors: | WU Xuanou WEI Honglei |
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| Institution: | WU Xuan-ou,WEI Hong-lei(School of Law and Politics,Hebei North University,Zhangjiakou,Hebei 075000,China) |
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| Abstract: | In the new era,the blending of culture industry and tourism industry has promoted the generation of cultural tourism industry.Studying the brand construction in the field of industry integration is a key way to promote the development of cultural tourism industry.Through a deep analysis of the connotation of cultural tourism brand,the paper discusses the cultural tourism brand construction from the perspective of industry integration,presents that Zhangjiakou cultural tourism brand construction should be based on accurate positioning of tourism brand image,scientific design and development of the cultural connotation of local tourism brand.At the same time,the government need make great efforts to establish an effective brand market,manage cultural tourism brand systematically to meet tourists’ demands and make the image and brand of cultural tourism destination fresh and full of vigor forever. |
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| Keywords: | industrial integration cultural tourism industry brand construction |
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